Seminarium Irrationality Customer in the Age of Digital
17 listopada 2016 r. w sali Rady Wydziału Zarządzania UŁ odbyło się kolejne seminarium z cyklu „W drodze do menedżerskiej doskonałości”.
Tym razem temat nawiązujący do Ekonomii behawioralnej: Irracjonalność klienta w epoce cyfrowej.
BEHAVIOURAL ECONOMICS IN THE AGE OF DIGITAL
During the seminar we propose topics from the area of behavioral economics. During the meeting, based on the current research results, the model to explain why people behave this way and not otherwise, and how you can influence these behaviors, will be discussed. Our daily interaction with digital devices generate massive data sets. Precise analysis of these data sets, allows faster and cheaper measurement buyers on a global scale.
A mammoth amount of data is being generated by our daily interactions with technological devices and online services. Compared to existing approaches, these new forms of data offer faster and cheaper measurements of human behaviour at a global scale. Examples I will showcase range from using online newspapers to quantify the relationship between financial news and the stock market, to analysing photographs shared on Flickr to track protest outbreaks around the world.
10:00 – Prof. Robert Kozielski, greeting guests, introduction and opening of the seminar
10:15 – Prof Gordon Brown, How context affects choice: data and a model
11:00 – Coffe break
11:15 – Merve Alanyal, From news to protests – measuring human behaviour around the world
11:45 – Discussion, questions and comments
12:00 – Closing the seminar
Prof. Gordon Brown leads the Behavioural Science Group in the Department of Psychology at the University of Warwick, where he was appointed in 1994. He has held posts at the University of Wales, the University of Hong Kong, and the University of Essex and has over 150 academic publications. Much of his recent research is at the interface between economics and psychology and has involved computational modelling and empirical investigation of the psychology of judgement and decision-making as applied to consumer choice.
Merve Alanyali, PhD candidate in Data Science Lab at Warwick Business School, University of Warwick. She is focuses on the analysis of large open data sources with concepts and methods stemming from image processing and machine learning. Graduated with high honours in Computer Science from Izmir University of Economics and hold a double-degree MSc. in Complex Systems Science from University of Warwick, UK and Chalmers University of Technology, Sweden.
Dziękujemy prelegentom i wszystkim uczestnikom spotkania za obecność i aktywny udział w seminarium.
Serdecznie dziękujemy sponsorowi, Wydawnictwu Media Rodzina z Poznania za ufundowanie dla uczestników seminarium książek Pułapki myślenia, Daniela Kahnemana, psychologa, laureata nagrody Nobla.